Why are Meta/Chatbudds restricting my messages?
Why can't I send more than 2 marketing messages within 24 hours?
From the 29th August 2024, Meta has introduced a new restriction which means that businesses will not be able to send more than 2 marketing messages if the customer has not yet replied. The reason for introducing this is to promote higher-quality engagement and focus on the customers who are interested in your products.
Why do I see higher failure rates?
Apart from the Meta restriction above to businesses, there is a global restriction that limits the number of marketing messages that users receive in a rolling 7-day period. You can read the official documentation here.
What can I do to improve engagement?
Use our enhanced broadcast analytics to track previous engagements (clicks, replies, reads) and see which templates are more successful. Send broadcasts based on user responses to previous ones.
Personalise communication with the customers and focus on a quality vs quantity mindset on templates. Leverage using utility templates as reminders for customers to still be notified about your updates.